Maureen Cares Esmabe · GHL Certified Admin & AI Automation
MS. GHLby Maureen Cares Get in touch
Available for new projects

I build the systems that run your business.CRM.automations.AI apps.websites.

GoHighLevel Certified Admin and AI automation specialist. I design CRMs, workflows, AI-powered apps and websites that quietly do the busywork — built with GHL, Claude Code, Base44, ElevenLabs and custom code. I also edit video and make motion graphics.

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GHL Certified AdminHighLevel
Google PMP CertifiedProject management
BS Computer EngineeringBachelor's degree
Maureen Cares Esmabe
Maureen Cares EsmabeAI Automation · GHL Admin
0+Projects delivered
0+Years engineering business systems
0+Detailed case studies
0+Tools in my stack
About me

More than aGHL admin.

01

Process first

I map how your business actually runs before I build a single workflow.

02

Built to hand off

Clean naming, numbered workflows and docs your team can maintain.

03

Right tool, not one tool

GHL when it fits, AI apps or custom code when it doesn't.

04

PM discipline

Google PMP-certified — scoped, tracked and delivered on time.

I'm Maureen — I turn messy, manual business processes into systems that run on their own. For 4+ years I've built CRMs, automations, funnels, AI tools and websites for coaches, agencies, home services, real estate, M&A advisors, fintech and more.

Most of my work starts inside GoHighLevel — pipelines, workflows, calendars, invoicing, memberships and funnels. But clients rarely need only GHL. So I also build AI-powered apps with Base44 and Claude Code, voice experiences with ElevenLabs, connect everything with Zapier, Make and n8n, and ship websites in WordPress, Framer, Bubble or hand-written code.

I've led a team of 7 developers, and I teach GoHighLevel on my YouTube channel, Ms. GHL.

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What I do

One partner for yourwhole back office.

From the first form fill to the final invoice — I build the pieces and make them talk to each other.

Core · GoHighLevel

CRM architecture & automation

Pipelines, workflows, calendars, proposals, invoicing, memberships, reputation and reporting — structured, numbered and documented so your team can own it.

⤓Form submitted
◎Opportunity
✎Proposal signed
$Invoice paid
if/else brancheswait stepscustom fieldswebhookssmart lists
AI apps & agents

AI tools that do real work

Custom apps in Base44 and Claude Code, and voice agents with ElevenLabs — wired into your CRM.

>
Websites & funnels

Sites that capture & convert

GHL funnels, WordPress + Elementor, Framer, Bubble and custom HTML/JS.

Integrations

Everything, connected

Zapier, Make, n8n, Stripe, WooCommerce and Google Workspace talking to your CRM.

ZAPSTRWOOGS
GHL
Delivery

Project-managed, start to finish

Scoping, timelines, dev-team leadership and handover training — PMP-style.

Video & motion graphics

Videos that explain & sell

I edit and animate my own Ms. GHL tutorials, and I make product demos, explainers and social clips for clients: motion titles, branded intros and outros, captions and AI-generated B-roll.

Video editingMotion graphicsCapCutHiggsfieldKling
Tech stack

The toolbox.

I pick the tool that fits your process — not the other way around.

Featured case studies

Selected work.

Click any project to open the full case study — the problem, what I built, how it works, and the result.

All projects

The full archive.

I teach GoHighLevel

Learn GHL withMs. GHL.

Free, beginner-to-expert GoHighLevel tutorials — automations, calendars, contacts, custom fields and more.

Maureen, Ms. GHL
MS. GHL@msghl · GoHighLevel tutorials
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Let's work together

Ready to stopdoing it manually?

Tell me what's eating your team's time. I'll map it, build it, and hand you a system that runs on its own.

Email me LinkedIn
[email protected]